ZIPREALTY SIGNS NUMBER ONE RALEIGH BROKERAGE TO ITS POWERED BY ZIP PROGRAM
Coldwell Banker Howard and Perry Walston partners with ZipRealty to utilize online customer sourcing and incubation system
EMERYVILLE, Calif. – November 10, 2011 – ZipRealty, (www.ziprealty.com; NASDAQ: ZIPR), the real estate company powered by web-based, proprietary technology and effective online marketing, announced today that the Company has signed Raleigh broker, Coldwell Banker Howard and Perry Walston, to its “Powered by Zip” program which provides brokerages with a comprehensive solution to attract, incubate and close real estate buyers and sellers via the online channel. Coldwell Banker Howard and Perry Walston is the number one real estate brokerage in the Greater Triangle Area (Raleigh, Durham and Chapel Hill) with over 600 agents and 12 offices.
“We are committed to partnering with great brokers in strong markets and sharing the power of ZipRealty’s strengths in technology and online marketing with them,” said Lanny Baker, Chief Executive Officer of ZipRealty. “The first two markets to use the system in Atlanta and Tucson proved the concept, and we are growing the program to work with additional local market leaders. Coldwell Banker Howard and Perry Walston is the perfect partner with their combined strength in the market, focus on full service, and adoption of technology.”
The Powered by Zip program includes online customer sourcing and agent marketing in a
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ddition to an extensive and intuitive Customer Relationship Management (CRM) tool that allows brokerages to communicate effectively with prospective buyers and sellers. Brokers can integrate and use the system with their own website buyer and seller leads, plus receive all buyer and seller leads generated from the ZipRealty.com website within the broker’s market. Pursuant to the Powered by ZipRealty Program, ZipRealty.com leads will be passed directly to Coldwell Banker Howard and Perry Walston, in order to increase their lead flow and ultimately, their closed transactions.
“By bringing two of the most dynamic real estate brands together in the Triangle, ZipRealty and Coldwell Banker Howard Perry and Walston exponentially expand our opportunities to bring the highest levels of service to even more clients and customers in the community. Everyone will benefit from this partnership,” said Eb Moore, Vice Chairman/CEO, Coldwell Banker Howard Perry and Walston.
Better Homes and Gardens Metro Brokers in Atlanta and Long Realty in Tucson were the inaugural launch partners in the Powered by Zip program, and have closed hundreds of additional real estate transactions using the system over the past six months.
ZipRealty is actively expanding the Powered by Zip program seeking to partner with strong, local brokerages in major DMAs. For more information about the program please call 1-855-843-1600.
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About ZipRealty, Inc.
ZipRealty is a leading full-service residential real estate brokerage focused on finding better, faster ways to connect home buyers and sellers with the information, tools and professional services they value to complete their residential real estate transactions. The Company offers a combination of a leading online presence, robust proprietary technology and knowledgeable local real estate professionals in the field. The Company`s award-winning, user-friendly website and mobile applications give its users on-the-go access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information and tools. The Company`s proprietary technology, including its agent productivity platform, helps increase the efficiency of real estate agents while reducing customer acquisition and management costs, allowing the Company to invest in making its value proposition differentiated and more attractive both to home buyers and sellers and to agents. Founded in 1999, the Company operates in 23 major markets in 18 states and the District of Columbia. The Company also has referral arrangements with third-party brokerages in three markets where it does not conduct its own brokerage operations. For more information on ZipRealty, visit www.ziprealty.com or call 1-800-CALL-ZIP.
