With Quick Response (QR) codes showing up on everything from televisions to Christmas trees, real estate brokers are flocking to this new low-cost marketing tool.
QR codes are square symbols that can be read by iPhones, Android devices, and other smartphones. The phone user downloads an app that reads QR codes, then snaps a photo of the symbol. The barcode directs the phone’s browser to a website.
The March issue of industry newsletter “Real Estate Broker’s Insider,” shows how three agencies are integrating QR codes into their marketing mix.
Ebby Halliday Realtors in Dallas has jumped on the QR bandwagon in a big way. This year, the 1,600-agent company plans to create QR codes for every listing it takes, says Randall Graham, the company’s director of marketing.
Ebby Halliday started experimenting with QR codes last year on luxury listings in its glossy catalog. Graham figured high-end buyers would be more likely to have iPhones and to use the codes.
“One of the great aspects of using the QR codes is how it can bring print pages to life,” Graham says. For brokers using QR codes, combining old-fashioned print with a new technology is a common theme.
The March issue of “Real Estate Broker’s Insider,” details how Ebby Halliday Realtors, Halstead Property and Peabody & Smith are using QR Codes.
# # #
About Real Estate Broker’s Insider
Real Estate Broker’s Insider provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.
Website: http://www.BrokersInsider.com
Make your own QR below:
[iframe http://www.realestatepressrelease.com/qrcodegen/form.php 400 500]
