
- Image by compujeramey via Flickr
MIAMI FL (June 29, 2010) – Condo.com, the world’s largest condo marketplace, today announced the launch of their Pay-Per-Lead program, a self-service product for all types of advertisers. With over one million monthly visitors on Condo.com, this product gives advertisers the ability to leverage the site’s global exposure on 20+ real estate sites and only pay for leads received on a property or building without any other marketing costs.
The Pay-Per-Lead program is part of Condo.com’s menu of advertising services built for anyone who wants to post properties, market a new development, promote a rental community or simply reach a large target market of real estate buyers and renters. The new product is available for developers, property managers and real estate agents. Advertisers pay for 20 leads per month and additionally receive the Featured package including home page rotation, top placement in search results and gallery, weekly email inclusion and real-time tracking reports. When a lead is generated, the advertiser receives a message in their account inbox with the prospect’s name and email address as seen in the example below. If the lead appears fraudulent, advertisers have the option to dispute the lead prompting a Condo.com representative to manually review the lead in question. Advertisers do not pay for fraudulent leads.
Condo.com has a proven platform for providing maximum exposure to highly motivated buyers and renters. Most recently, the site helped a San Francisco building advertiser to liquidate inventory of 246 homes during a period of one of the most challenging times seen in the real estate industry and economy in general. In today’s market, advertisers need to see the value of their marketing dollars to maximize their spending in places that can truly deliver measurable results.
Online lead generation products and services continue to grow in popularity since they allow users to take advantage of targeted search engine traffic without the risk or commitment associated with other sources such print or pay-per-click based campaigns. In real estate, agents, developers and other types of sellers are constantly looking to obtain more leads as cost-effective as possible. Richard Swerdlow, CEO of Condo.com stated, “We’re excited to offer this new product which allows us to extend the power of our site and deliver unquestionable results to advertisers on Condo.com…the benefits are simple and offer a clear return on investment to the user who only pays for valid leads received.
To learn more about this product or other forms of advertising on Condo.com, visit www.condo.com/sell.aspx or click here.
About Condo.com
Condo.com (http://www.condo.com) is the world’s largest condominium marketplace with over 800,000 listings valued in excess of $200 billion. The site receives over 1 million visitors monthly and is dedicated to the evolution and prosperity of the condominium real estate market. Condo.com improves and simplifies the way people buy, rent, sell, manage, market and enjoy the condo lifestyle. Condo.com lists condominiums for sale and for rent in the United States and 70+ countries around the world. The Company cost-effectively delivers exposure and qualified leads to developers, brokers and owners through the seamless distribution of its listings to a global network of real estate websites visited by over 15 million viewers per month. Condo.com is privately held and headquartered in Miami, Florida. For more information, visit http://www.condo.com.

